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Brand Management

The analysis and planning on how a brand is positioned in the market. Developing a good relationship with target public is essential for brand management.

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Customer Acquisition

Considered the connectivity between advertising and customer relationship. This critical connectivity facilitates the acquisition of targeted customers in an effective fashion.

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Marketing

Communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.

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Customer Service

A series of activities designed to enhance the level of customer satisfaction. Can also include the feeling that a product or service has met the customer’s expectation.

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Advertising

An important form of communication in marketing that is used to generate an increased consumption of products, goods or services and awareness to customers.

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Customer Retention

The frequency at which a customer chooses a particular brand over others. Customer Retention is determined primarily by the Marketing and Customer Service received by the individual.

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